We are a group of talented Emirati entrepreneurs that started and created several brands in F&B and retail markets in the past few years.

We as Emirati entrepreneurs are not seeking from establishing commercial projects just in seek of financial return and profits.

Instead, we strive to develop concepts that will impact the local market and will elevate its standards and create new opportunities for the Emirati talented youth.

Our main aim is to compete internationally not only in the local market with higher levels of working standards and which will have & a direct impact on the market quality level. And this is something we gain from the vision of our leaders in UAE to work forward with high end standards and to compete globally